Description
Description
This training equips retail teams to demonstrate shoe care confidently and responsibly. We outline a standard demo script that highlights benefits without making unrealistic promises. You will learn safe sample-area testing and how to protect display pairs during demos. A toolkit list details brushes, cloths, and cleaners suitable for quick in-store use. We cover hygiene, cross-contamination prevention, and customer consent for trial applications. Staff will practice handling objections and explaining ingredient differences in plain language. Printable cue cards keep talking points consistent across shifts. We include a simple log for tracking demo outcomes and recommended follow-up steps. Role-play videos model positive, non-pressured interactions. Teams finish with a consistent protocol that supports education-driven sales.
Format
Role-play videos, cue cards (PDF), demo logs (Sheets), toolkit checklist
Duration
2.5 hours including practice
What You’ll Learn
– Safe demo scripts
– Tool selection for store use
– Consent & hygiene steps
– Handling objections simply
– Logging outcomes & follow-ups
– Education-driven selling
Target Audience
Retail shoe staff, store trainers, and customer experience teams
Videos + PDFs + Sheets
2.5 hours
– Safe demo scripts
– Tool selection for store use
– Consent & hygiene steps
– Handling objections
– Logging outcomes & follow-ups
– Education-driven selling
Retail staff and store trainers
English